Olx App Downloaded 6Mn Times, 60% From Android Alone

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The online classifieds portal has managed to carve a special niche for itself and mobile users seem to have appreciated the ease of use, exclaimed the statement from the company,

Mobile is an integral part of the selling and buying experience offered by OLX.in, India’s largest used goods marketplace. The ease and the simplicity of the app has made it the preferred classifieds app across all demographics, and particularly popular among the new Internet users. The app, which uses location coordinates, can instantly connect users to millions of buyers and sellers in their vicinity for absolutely free!

Is Olx that useful? Amarjit Batra, CEO, OLX.in, reaffirmed the same by saying,

OLX.in is the pioneer of C2C online classifieds in India. We have revolutionized the way Indians perceive the buying and selling of used goods, and have created the market for it. With the OLX mobile app, we have spread that revolution to the interiors of India. We were the first to offer the mobile web app and native app, and by investing early we have been able to ride the mobile internet boom in the country. The OLX mobile app complements our website to provide the most convenient platform for buying and selling anywhere as mobile is driving internet penetration in India. We are thrilled about the response to our app, and will continue to innovate and improvise in order to provide our users with a better and a more rewarding experience.

Mimicking the main website, the mobile app goes a step ahead by being predominately seller-friendly. Posting an ad is highly simplified. The user merely needs to click a photo of the product from the app, write a brief description, put an expected price, share his/her preferred contact information and the listing is ready.The app is equipped with location coordinates through which buyers are able to find sellers. This makes the mobile app highly potent, relevant and practical.

The company claims that mobile contributes more than 60% of overall traffic of OLX.in surpassing mobile based endeavors of a few senior players in other fields. With families having surplus products, perhaps OLX has offered an ideal and simple proposition?

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