What is Razorfish Cloudsite?
Razorfish offers a bouquet of services like digital art, web, eCommerce, mobile and social solutions to its clients. Razorfish helps companies build brands by creating engaging experiences for consumers. Razorfish Cloudsite essentially simplifies the task of setting up a micro-site, by minimizing the process to a few clicks, explained an official statement,
“Razorfish CloudSite automatically powers micro-sites to be scalable. No additional effort is needed on the part of the user. All the user needs to do is to create the site using any CMS editor and upload the exported zip file in a few simple clicks.”
Explaining the concept further, Saurabh Chandra CEO, Razorfish Neev commented,
“CloudSite has the ability to launch and run extremely high traffic campaign websites without burning a hole in your pocket. The set up does not need any technical know-how and can be completed at the click of a few buttons. One of the core benefits of CloudSite is that a website continues performing consistently and remains available even under heavy traffic. This means you do not lose hard-earned business due to server problems. Traditionally this was possible only by procuring a large number of servers – an expensive, time-consuming and technical resource-intensive proposition.”
Essentially, Razorfish Cloudsite acts as a strong host that caters to all the back-end processing and load-handling, while the end user or the marketing agency which has a site, need not worry about the intricacies or complexities associated with website hosting and traffic management. The agency merely has to keep the content and creative ready.
Initially acquired from Microsoft for US$ 530 Million and now a part of Publicis Groupe, Razorfish is a relatively new entrant within the Indian digital marketing and online promotional segment. It owes its presence in India to the quick acquisition of Bangalore based technology provider, Neev, in April.
With cloud services gaining popularity, companies are already relying on remote servers and associated services hosted by some of the most prominent and powerful web-companies like Google, Amazon, IBM and even some regional variants. Do you think Razorfish Cloudsite will be able to one-up these?
Image Source | www.razorfish.com