Christened ‘RTPersonalisation‘, this platform will enable email marketers to actively change the content of the email sent out by them. The content can be changed based upon time of opening, recipient location, available inventory, weather, social media content, etc., confirmed Manjunath K.G, CEO of Kenscio Digital Marketing,
“I am very excited with the results that the team had delivered and the momentum that we have gained. This is a moment of pride as this is our first major product release since our existence of 4 years in the market. This will be an independent offering and will have its own P&L. We are looking to join hands with creative partners and we also welcome Indian and International email marketing companies and agencies.”
RTPersonalisation is certainly worth a mention since e-mail based marketing is one of the oldest online marketing techniques still in existence today. Not just prevalent, but e-mail marketing is being used very rampantly. This has greatly impacted the efficacy of the platform to effectively communicate with the target audience.
Recipients of emails that contain marketing information have often found to simply hit the delete button, or worse, hit the ‘This is Spam’ button. Furthermore, Google, the provider of most popular e-mail client, Gmail, has cleverly side-tracked other email marketers by incorporating a new tab based design that put aside the mails in the ‘Promotions’ Tab, making it extra difficult for online marketing agencies to establish a reliable communications channel with their targeted audience.
Compatible with every email service provider and email client (Gmail, Outlook, iPhone, Yahoo, etc.), the RTPersonalisation platform will focus on bringing real time content into emails. This will make the mails come alive with live content that is highly dynamic and will change as per the marketing agencies information source.
Timing it to coincide with Great Online Shopping Festival (GOSF – an initiative by Google India), Kenscio Digital has certainly managed to grab attention of e-commerce companies who are eagerly looking for products that are reliable and deliver their messages to their present and potential customers. Do you think a dynamic mail will pull the buyers?