PayU India Launches An All Encompassing Payment Gateway

PayU India’s online payment solution PayUPaisa launched an all-in-one payment solution that would supplement the e-commerce payments in India spanning travel, real-estate, food, furniture and miscellaneous items from various websites.

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The service operates using  single order ID generated for the buyer. The payment for the marketplace would be collected using this single order ID level and settlements to the marketplace would be made along with its commission. Credit card, debit card, net banking, cash on delivery, gift vouchers, discount coupons and wallets are supported by the website, so it looks like a pretty good service encompassing pretty much everything related to e-commerce.

Smartphone technology has opened doors for a possibility of e-money. Earlier too, the concept of e-wallet took the market by its promises of easy payments. However in India, it could not transpire due to traditional payments methods and inefficient adaptation to new technology. Almost all phones either have a pre-configure app for an e-wallet or carries the option of having an e-wallet app configured for the ease of the user but the concept in its entirety is still to show its potential in India. Some of the websites like Paytm.com and Freecharge.in (the top 10 Indian list is here) provide online payment options. These portals are the testimony that mobile commerce and e-commerce is going places in India and the sector is to flourish.

E-commerce in India has taken the form of a revolution. It started with a handful of players but currently it is going hard with over 10 million total online customers and more being added on a daily basis. E-commerce websites are taking shapes of conglomerates. In July 2013, e-commerce major Flipkart had launched its own online payment solution PayZippy. A semi closed pre-paid wallet is also in the talks. Companies like National Payments Corporation of India and VA Tech Ventures Pvt Ltd take care of almost all modes of payment (B2C and P2P). The market will show growth for a good number of quarters in the coming years.

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