Israeli mobile data optimization startup, Onavo has announced in a blog post that it has been acquired by Facebook. On the surface, it seems to be a good deal as Facebook pushes for mobile adoption across continents. Onavo’s optimization services, if bakes right into Facebook’s mobile websites and apps, could result in a lesser access barrier to users in areas of low bandwidth.
However, Onavo’s blogpost suggests that they are going to work on the challenges that face Internet.org, a coalition started by Zuckerberg to bring Internet access for the next 5 billion people. The acquisition amount has not been announced and is estimated to be around 150 million – $200 million.
We have used Onavo previously to keep a tab on data usage but the company provides much more. They have analytics and data compression and then allow you to save money on data. While smartphones might have gotten cheaper and more accessible, data costs still remain a barrier for many people, especially 3G. Onavo runs your mobile data through its cloud based service which has compression servers, like Opera Mini, thus claiming to save around 80% of your normal data costs.
Facebook will be converting Onavo’s Tel-Aviv office into Facebook’s first office in Israel. Facebook has confirmed the acquisition but has not elaborated on how they plan to use the technology that the startup has developed.
Source | Fast Company