BlackBerry Co–Founders Mike Lazaridis and Douglas Fregin appear to be discussing intensely about taking over the distressed smartphone company, even after the same was confirmed to have been picked up by Canadian Insurance Company Fairfax Financial Holdings.
There is no doubt that the company was ailing from severely dwindling Market Share. Emerging leaders like Samsung and Apple have been steadily gnawing away the customers that Blackberry once prided itself with. BlackBerry has been hurt extensively when, even the Corporate Clients, including a few die–hard Governmental Departments, decided to ditch Blackberries in favor of newer OSes offered by Google (Android) and Apple (iOS).
But, even after appearing to have been bought by Fairfax, BlackBerry is not about to go down without giving it a push that simply isn’t possible amidst public glare. While the preliminary deal with Fiarfax will certainly ensure the company goes private, BlackBerry founders had been discussing with multiple big companies over possibilities of attracting more buyers.
But now it seems the founders are exploring the fate, that Dell, once a similarly affected company, managed to effect for itself. Dell’s founder Michael Dell successfully bought back his own company after convincing shareholders. BlackBerry founders are contemplating pulling off a similar stunt.
Will taking back control, positively affect BlackBerry? Michael Dell’s struggles paid off primarily because he never left the company and knew what was happening, to the last detail. The same isn’t the case with BlackBerry.
BlackBerry has been hit with multiple setbacks including some of which it had ironically orchestrated itself. Amidst boom of the full–touch smartphones with no physical keypads, coupled with powerful internals, the company steadfastly offered phones with mediocre internals that were priced in the premium category.
Having said this, BlackBerry’s build quality still remains robust and the design finish is exceptional. Though these are functional aspects, the returning founders will have to work on their pace of delivering innovation, if they somehow succeed to buy–back the company they once started.
What do you think should be the steps the founders will have to take?