Google has always done its bit to help small and medium businesses get online. In May this year, Google India announced a 45 percent reduction on pricing for its Google Apps for Business. Soon after that Google announced that it will train SMEs to adopt digital advertising. Now, Google India is aiming to get 50,000 small medium businesses in Gujarat online by end of 2014.
Google is taking up this initiative under its national campaign titled ‘India, get your business online’ which offers free websites and hosting to small medium business in India. Google also unveiled the details of a special project wherein Google India & leading web hosting company HostGator have built 5000 SME websites in Ahmadabad, Surat, Vadodara and Rajkot. Moreover, Google India also created Google maps listings and Google+ business pages for these businesses. All these 5000 businesses can also use 24X7 customer support to manage their websites and get free online advertising credit that can be used on Google search to promote their business online.
Speaking about the initiative Suryanarayana K, Head- SMB Sales, Google India said, “Gujarat houses the largest number of SMEs in the country. These can benefit greatly by having a website for their businesses which will open up new markets for them. Google’s India Get Your Business Online initiative aims to boost the SME ecosystem by giving them a simple, effective and free platform to get their business online. We aim to get 50,000 SMEs online, which will dramatically change the business landscape and opportunities for SMEs in Gujarat.”
A recent Google and FICCI report revealed that web-enabled SMEs boasted revenues 51 percent higher, 49 percent more profit, and customer bases 7 percent broader than their offline-only counterparts.“Gujarat already represents 10 percent of the total Internet population in the country and houses many export oriented businesses, by being present on the Internet, they can make the world their market and continue to boost the economy of the country”, added Suryanarayana.
Google will also host several workshops through its 200 Google partners in Gujarat, who will provide local support to SMEs and help them to get online and grow their business through online marketing.