Smile Vun Group (SVG), a joint venture between Manish Vij’s Vun Network and Harish Bahl’s Smile Group, had launched digital analytics company PrecisionMatch last year. Now the arm is looking to make impactful inroads and accordingly has roped in Chandrabhanu Pattajoshi, ex-National Head: Sales Strategy, Yahoo! India, as its Business Head.
Chandrabhanu Pattajoshi’s appointment has been effected to ensure PrecisionMatch is able to offer better prospects to its customers, who essentially range across a wide spectrum and who are looking for customer data analytics and patterns as a way to boost their own businesses. Chandrabhanu, an ex-Yahoo Senior corporate executive of Yahoo holds with him the experience and will, exclaimed a confident Manish Vij, Founder & CEO, SVG Media, “We are delighted to have Chandrabhanu Pattajoshi onboard and confident that under his guidance PrecisionMatch will make deeper inroads into the market with the right customer education as data targeted advertising is a relatively futuristic way of display advertising by ad networks.”
PrecisionMatch is essentially a researched data provider that offers tactical advantage via large chunks of data gathered from multiple sources. In the past we have seen some of the interesting compilations from the company. Though the company is barely a year old, it still has a powerful media management company supporting it and that simply translates into its ability to strategically allocate resources to actively hunt useful patterns and trends, from multi-angle collated data.
Presently PrecisionMatch claims to be the only provider of effective 3rd party audience data and analytics in India, SEA and MEA. It works to procure and put forth useable data across categories such as Auto, Mobile Handsets, Online Shoppers, Travel/Holiday seekers, Technology etc. and has even recently added new segments like Movies, Dining and Social Influencers to its data foraging algorithms.
With over 16 years of experience, it will be interesting to see how soon the influence of Chandrabhanu is reflected within the activities of PrecisionMatch.