Yahoo Has Acquired Rockmelt

Yahoo has picked up yet another tech startup; the company will acquire social browser Rockmelt and shut down its apps by Aug. 31.

“Our mission of exploring the Web faster and in a fun way has not changed. We’re joining a fantastic team of people where we can have a much bigger impact, and we’re thrilled and honored to have the opportunity,” Rockmelt said in a blog post.

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Yahoo CEO Marissa Mayer confirmed the purchase with a simple “welcome” message on Twitter.

“The parallels between Yahoo! and Rockmelt are obvious: we share a common goal to help people discover the best personalized content from around the Web,” said Mike Kerns, head of social and personalization at Yahoo, and Adam Cahan, who leads the company’s mobile and emerging products group, in a joint blog post. “We can’t wait to integrate the Rockmelt technology into our platform as we work to deliver the best experiences to our users in new and exciting ways.”

For now, however, it’s the end of the road for Rockmelt. Users can export their content via a tile icon across the service. “Your kept items will be exported as bookmarks and the feeds you follow as an OPML file¬†before an Aug. 31 shutdown”, the company said in a blogpost.

Yahoo, meanwhile, has been on a buying spree under Mayer’s tenure. It recently secured e-commerce Site Lexity, personalized recommendation company Jybe, mobile news summary app Summly, to-do list app Astrid, as well as iOS photo editor GhostBird and email and address book management app Xobni.¬†

Its biggest purchase to date, however, has been the $1.1 billion acquisition of Tumblr.

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