Apple Acquires Locationary To Improve Its Maps Service

Based on certain reports, it has been disclosed that Apple has acquired Locationary, small Canada-based crowdsourced data company which deals in local business data and locations.

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The deal covers both the Locationary team and its underlying technology that helps various firms analyze and centralize multiple datasets with respect to the local businesses and their location based on its Saturn service. It is understood that Apple spokesman Steve Dowling has confirmed the new acquisition, however the released statement contained a vague response “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

At present, the motive behind such an acquisition stays unknown however in my opinion it is a move to strengthen the ‘Maps’ on iOS, Apple’s own navigation app. This is looked into as an obvious focus because Apple has consistently tried to improve its maps applications, but ultimately they had to replace this with the Google Maps last year in iOS 6. Thus, the arrival of Locationary will serve as a boon for those consistent efforts.

Previously in September 2012, Locationary’s CEO Grant Ritchie had presented his views regarding the challenges that Apple faces to mark its presence as a new mapping service and the foremost entity that was pin pointed was to aggregate the location data. Now that Apple has acquired this startup, it will surely use Locationary’s location data services for implementing accuracy by improvements for its maps.

Over the course of time, Apple is surely working on a constructive plan for its maps service. Previously over the years, we have seen Apple purchase several mapping software companies like Poly9, Placebase, C3, Poly9, and WifiSLAM; and with the competition getting intense the company is aiming to provide utilities with additional functionalities.

At the same time, Google has released out the version 2.0 of its iOS Maps application which emphasizes on enhanced navigation, and built-in area caching for offline viewing along-with the available iPad support. Though the issues governing Apple’s Maps app have been fixed in the last year or so, yet Apple will still continue to struggle in competing with the iOS variant of Google Maps .

Considering that the official public release of iOS 7 is just around the corner, these attempts by Apple will help in a large way to bring improvements to its Maps service. Furthermore, incorporating some additional utilities can provide as a beneficial inclusion along-with the refreshed mobile operating system.

Image Courtesy |   techimperia

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