India’s primary destination for comprehensively booking train tickets has taken positive steps to progress ahead from being a ticket vendor. A subsidiary of the government controlled Indian Railways, Indian Railway Catering and Tourism Corporation (IRCTC) has partnered with Yebhi.com to launch its own online shopping section.
So far the website had been successfully handling the ticketing needs of thousands of ticket buyers. Also, realizing the shortcomings of the site, the administration had even promised to upgrade the infrastructure to better handle the growing footfall. Perhaps it is this ascending & organic traction that the site wants to further monetize.
How will the partnership fructify?
IRCTC will add a new ‘Shopping’ Section that will have all the product categories present on Yebhi as of now, confirmed Nikhil Rungta, chief business officer, Yebhi.com. “With this association, IRCTC is getting a readymade supply chain with all products offering at one go powered by Yebhi.com and at the same time Yebhi.com is able to reach out to real India that starts from tier II, tier III cities and goes deep into tier IV and tier V locations,” said Manmohan Agarwal, co-founder and CEO Yebhi.com.
Is IRCTC doing the right thing?
IRCTC had always been a sole destination where one could purchase tickets for all types of trains & some events too. Hence it has been successful in developing a monopolistic brand about Railway Ticketing. Expanding into e-Commerce could very well dilute its brand. However, speaking from the point of statistics, it is an ideal website for such endeavors.
The website clocks close to 1.2 Million visitors on a daily basis. This is by far the largest number of visitors to a ticketing site in India. The people visiting the site have a clear intention of purchase & hence generate almost 200 Million transactions per year. The portal had added Air Ticketing sometimes back & was about to add a few verticals namely, footwear, furnishings and electronic items such as mobile phones. But this tie-up will be the first concrete step to add an entire shopping center with all the verticals usually found on any shopping site. Do you think such additions will enhance or degrade the appeal of IRCTC?
Story Source | techcircle