Titan Industries has forayed into the world of e-commerce with its latest portal. Titled as Titan.co.in, the portal offers items from its portfolio brands such as Tanishq, Titan Eye+, Fastrack. The e-store offers watches, sunglasses, jewellery, eyewear, wallets, belts, bags etc.
I checked out the website which is quite peppy and attractive. It displays all the products in a horizontal carousal so it becomes easy to choose a specific brand. With four main tabs of jewellery, watches, eyewear and accessories, the portal also offers gifting ideas. After you select one of the above tabs you will see filters like gender, price, brand on the left hand side of the homepage. For now it has listed over 6,000 products across categories including watches, eyewear, accessories from around 10 brands which include Tanishq, Fastrack, Zoya, Sonata, etc.
As for the payment mode, the company is currently not supporting cash on delivery model and is accepting credit cards, debit cards or net banking. Titan already had a different portal for Fastrack and Tanishq though Tanishq has been been merged with Titan’s website whereas Fastrack is still operating on the same website.
We have seen a few brands that are entering the potential e-commerce market. Just last week fashion brand Provogue launched its e-commerce platform. Titan’s competitor Timex already has its online store that specifically sells watches of its Helix brand. In the recent past, big brands like Samsung and Nokia too have launched their online shopping sites to lure potential and existing customers. Last month cold-drinks maker Coco-Cola India rolled out an online store Coke2Home.com.