MagicBricks Introduces ‘Deals’ Section In Real Estate

Real Estate has been growing with significant alacrity in the virtual domain. To augment the same & differentiate its stand, Online Realty Agent  MagicBricks.com has come up with a different but related offering.

MB

Attempting to make the online realty market more appealing to the deal hunting online shoppers, the web-portal has introduced a time-bound ‘Deals’ Section. Valid only for the next 20 days, registered users will get to select from over 400 assorted property deals that come attached with lucrative add-on schemes like assured returns on buyback, no installments till possession, 0% brokerage, flat discounts, cash discounts, pre-launch offers, free interiors, fully equipped modular kitchens, complimentary reserved car parking space.

Why the need to promote so extensively?

Indian realty has been growing pretty well. However, so has the financial burden on the buyers. Under such circumstances, the decision to procure property becomes increasingly difficult to make. The online realty space has been witnessing increasing competition. Sites like 99Acres, Makaan, IndiaProperties, Housing Co & others have been working hard to introduce some nifty & user-relevant features. Some even have mobile apps that locate nearby properties based on the current location of the potential buyer.

Do such schemes work for such a buying decision?

According to Sudhir Pai, Business Head, MagicBricks.com, it does. “Our newly launched DEALS section has attracted a huge amount of user interest and is doing exceedingly well. In about 10 days since we launched, we have attracted more than 2 Lac visitors to this section and generated upwards of 50, 000 enquiries  – no other media platform has ever managed such a large celebration of property deals before. We hope to bring over 500K visitors to this section over the next 3 weeks.” he said.

With such quirky marketing & incentive techniques, MagicBricks may have the potential to alter the very perception of the segment from being a very serious activity to merely being part of a routine online purchase. What do you think?

4 Responses to “MagicBricks Introduces ‘Deals’ Section In Real Estate”

  1. Pankaj
    July 11, 2013 at 3:52 pm #

    Deals in property neednt be quirky or seen to be downmarket. Given the market conditions, deals are being offered by builders to any serious buyers with a cheque in hand. Magicbricks has done an excellent job of seizing the market opportunity and collating such deals in a single platform. It is great value for user as user can check all deals and decide a purchase – useful for all those who had stalled a purchase due to high prices. The time to buy is NOW.

  2. Umesh
    July 11, 2013 at 3:57 pm #

    great market reading. this is called launching a product at the right time a consumer needs it.

    • Sagar Kirtane
      July 12, 2013 at 12:09 am #

      Magicbriks seems to be hitting it right. Compliments on managing great timing of being ahead of the curve each time. A happy fan and customer

  3. October 21, 2013 at 3:54 pm #

    People have invested in real estate and made good income. Most of them would like to know how real estate is growing in Bangalore,as many people from different states of India come here to start this business.Even Real estate market is growing in India at a rapid pace and has been providing the investors with innovative products.

Leave a Comment


6 + = eight