Therefore any user who wishes to embed a photo or a video in the respective article, can now perform this action via a new share button which is present beside Instagram content on the web.
Hence you can simply click to copy embedding code & paste the same on your blog or on a website which will assist in sharing the Instagram content there. This action can only be performed if the photo/video is public and there is no option of embedding the private content.
The arrival of Instagram Web embeds helps social network get more exposure and popularity and actions which can attract more users. Additionally, the growth of such a feature will also help in promoting Instagram images and video footage to be utilized as primary sources for news coverage. It should be noted that now since Instagram has forayed into sharing platform too, it faces direct competition with Vine which broke into short videos and web embeds earlier.
Rolling out the embed service can represents one thing that Instagram has finally given into the pressure to catch up with competing services. Due to the fact that there will be more reposted Instagram content and this will be linked back to the users, a situation can arise where plenty of users rush to make their Instagram accounts private to stay away from any trouble. Presently, this can be viewed as the only disadvantage.
Image Source | Nat Geo on Instagram