Social recruiting has been on the rise since the last 2 years. Hence LinkedIn decided to observe the phenomenon & has come up with some reassuring patterns that will surely influence candidates & employers. In the report titled ‘India Recruiting Trends Report 2013’ the ever refining portal was able to confirm that recruiters, candidates as well as employer brand development exercises were ever more prominent than now.
The impact of Professional Networks is sustainable: Since last couple of years, not just the count, but the quality of the services offered by these networks has increased. Hence, in terms of numbers, the percentage of recruiters who would consider searching for candidates online, has doubled to 41% today, from 21% in 2011.
Additionally, Brand Development, as an exercise to ensure attraction of quality hires, has been elevated to a must-do level. Over 80% of recruiters firmly believe that regular implementation of such not-so-subtle hints, about the superiority of the hiring company; can greatly influence the inclination & opinion of candidate. While brands may compete with each other for attracting & retaining talent, they are doing it with a multi-point agenda that also involves self-promotion & even in these aspects, sites like LinkedIn & even regional players like ApnaCircle are bringing out innovative solutions & streamlined interface for better exposure & discovery at both ends.
What makes the report interesting is the fact that Indian recruitment activity has significantly shifted & adopted these virtual job-boards owing to their convenience, data collation & analysis features. Overall, the ‘Quality of Hire’ parameter is way ahead than in any other country.
Despite the positive outlook, Social Professional Networks still have a long way to go. The report shows that dedicated job sites & recruitment agencies are still preferred over such networks. To combat these, LinkedIn had introduced localized hiring solutions. Additionally, the portal even offers industry specific & relevant news that should help in grabbing & sustaining attention.
Professional Social Networks have undoubtedly had a deep impact on the job-searching exercise. What remains to be seen is what new innovate features these portals can devise, to enhance participation & interaction. What do you think?
Source | indiadigitalreview