Today it was announced that Google is planning to retire its Latitude Location-sharing service on August 9th, 2013. This is an attempt by the company to integrate the location sharing feature in Google+. Related products like Google Latitude in Google Maps for Android, Latitude for iPhone, the Latitude API, the public badge, the iGoogle Gadget, and the Latitude website at maps.google.com/latitude will also be reportedly retired by the search engine giant.
It should be noted that the Latitude has been completely kept away from the new version of Google Maps. The company has also announced that it will axing server side support for the service along with Latitude friend lists.
Apart from not being able to share your location using Latitude, the newly undertaken move will also delete your list of friends on Latitude. Later, you will not possess an option of being able to see or manage these friend lists. Thus that characterizes the entire situation as your history will be erased. The third party applications that usually use the Latitude API will be also enforced upon changes, and so the user will not have this facility by the third party application means as well.
Previously we have seen Google killing many of its services and in my opinion it seems like Google is playing a smart move to shift users of the location-tracking service to Google+.
With the Map-based location sharing available in Google+ for Android, this offers an advantage for simply sharing location with certain people or with any circles of contacts that you wish to. This integration makes much more sense from a company and user perspective but may come as a disappointment for people who just use Latitude as a standalone tool.
Source | 9to5google