Indian mobile phone users have been lately flooded with a huge variety of smartphones. Hence it’s no wonder that the segment is experiencing significant sales activity. As chronicled by market research firm Cyber Media Research (CMR), during the first quarter of 2013 alone, almost 10 Million smartphones were shipped within the country. As compared to same period last year, this is an astonishing 167% jump.
The Smartphone Segment has seen a lot of aggressive marketing & relentless innovation by global giants like Samsung, Apple, Nokia & others. But unsurprisingly, Android is the clear choice for consumers who wish to explore the multiple offerings a smartphone offers. And among the manufacturers, Samsung has emerged as the clear leader, having moved more than 4 Million units. By present count, Samsung has managed to grab a whopping 40% of the entire smartphone market within the country.
What does the customer prefer?
Despite the preference to reputed global brands, the market is awash with regional & other Chinese brands too who are making the most of the trend to adopt the technology. In fact, Indian companies Micromax & Karbonn seem to have nearly cornered the majority of the remaining market said Tarun Pathak, Analyst, Cyber Media, “A significant proportion of these (users) were already using the devices of local vendors and preferred to continue with a smartphone of the same brand. Thus, local vendors have been able to introduce their new smartphone offerings to this ‘captive’ customer base”
Interestingly, customers are now eager to move up from the feature phone segment revealed CMR. These customers want to do a lot more on their portable internet enabled devices like browsing, audio-visual content consumption & avail leisure & practical services via third party apps. Fortunately for them, smartphones seem to have broken the price barrier & are available at a very low entry point making the transition a fairly affordable one.
In retrospect, the entire mobile market grew by a meager 11%. In terms of actual figures, this translates to 74 Million devices in total. Judging by the progressive march, it is safe to say smartphone era has begun. What do you think?
Image Courtesy | economictimes