Digital Accessories Brand Cygnett Forays Into Indian Markets

Australian digital accessories brand Cygnett has announced the launch of its Indian operations. The company will be offering its unique theme based range of tab and smartphone cases for leading brands Apple, Samsung and Blackberry. Cygnett which has partnered  Delhi based RCA (part of the Rhythm Corner group) for all India marketing and distribution will deal in accessories for iPads, iPhones, iPods, all the latest Samsung Galaxy smartphones and some Blackberry models. It will also sell a host of enhancements like headphones, chargers, car mounts & speakers in India.

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Cygnett is currently reaching out to all the major centers like Delhi NCR, Mumbai, Bangalore, Chennai, Kolkatta through their partner RCA. The company’s products will be available in close to 1000 retail outlets in this quarter and leading LFR (Large Format Retail) outlets like Croma, Staples, Jumbo, with major travel retailers at airports like WHSmith, Relay & Buddy retail. Along with physical retail stores, ecommerce portals like Flipkart, Infibeam,Yebhi , Jabong, Indiatimes, are also retailing Cygnetts products.

Speaking about the launch George Souris,  President Sales USA & Export, Cygnett said,  “India is a big opportunity for us. With its smart phone and tablet market of 155.6 million units which is growing at 60 % CAGR, the country is hard to ignore. We feel that our USP of protection, fashion and function, will attract the fast maturing Indian consumers. Here every region is like a new country unique in both size and characteristics.”

Some of company’s famous products like ‘Workmate series’ that is made with shock absorbing material to defend the device at work or play and ‘Apollo’ series, which boast of being finger print  & scratch resistant and futuristic design etc will also be available in Indian markets. Founded in Australia, in 2003 Cygnett has offices in four continents and its products are marketed in over 40,000 retail outlets worldwide, across more than 85 countries.

I feel it is an appropriate move by Cygnett considering the rising use of smartphones, tablets and internet in India. Also, I think it was about time we had some variety in digital accessories segment.

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