Yahoo Continues Shopping Spree, Buys Email And Address Book Management App Xobni

Yahoo has made another acquisition this week and continued its buying spree. The internet company has acquired email and address book management app Xobni.

Marissa Mayer

The financial details of the deal were not disclosed but according to some reports the acquisition amount might be from $30-$40million. The news comes a day after Yahoo bought the moviemaking app Qwiki. Earlier to that on Monday Yahoo acquired Bignoggins Productions, a mobile app to help players of fantasy sports teams.

Yahoo said it will integrate Xobni’s technology into its communications products, including the mobile and PC versions of its email and instant messaging services. Current Xobni customers will be able to keep using its products, Xobni said in a blog post. Xobni, which is “inbox” spelled backwards, offers products designed to help users uncover more information about the people they have exchanged email, calls or SMS messages with in the past. It says its services can provide “a full view of each contact, complete with their photo, job title, company details, and email history—as well as updates from Facebook and Twitter.” It offers products for several platforms including Xobni, for Microsoft Outlook; Smartr Inbox, for Google’s Gmail; and Smartr Contacts, for iPhone and Android devices.

Yahoo Mail will presumably benefit the most from Xobni’s technologies, both on desktop and mobile. Yahoo, meanwhile, revamped its mail service in December, shutting down classic Yahoo Mail. The company also bought iOS photo maker app Ghostbird and PlayerScale and Tumblr.

Image Courtesy |  guardian

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