HP Hints At Charging Back Into The Smartphone Segment

Global Technology Company Hewlett Packard (HP) who has been making computer & related equipment is now trying to get back into the Mobile Hardware segment, hinted its senior director.

HP Senior Director Consumer PC and Media Tablets Asia Pacific Yam Su Yin shared with the PTI that the company is focusing on all segments including tablet PCs, notebook PCs as well as all-in-ones (AIOs). When questioned about the intention to launch a smartphone & its associated timeline, he was non-committal though, “The answer is yes but I cannot give a timetable. It would be silly if we say no. HP has to be in the game.

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Why is the company suddenly so keen?

The company had always been interested in the smartphone segment ever since the devices could be afforded only by the affluent. Preempting the demand, HP had even successfully bid & bought ‘Palm’ for a hefty sum of US$ 1.2 Billion way back in 2010. Though the products from the Palm line-up were built superbly, the WebOS concept failed to take off in front of sleeker alternatives like Apple’s iOS or Gogle’s Android.

As per market research firm IDC, smartphone shipments could approach or maybe even breach the 1 Billion mark this year & they have already outpaced feature phones. This is more than 30% jump as compared to previous year’s figures wherein the likes of Apple & Samsung, two of the top most prominent smartphone makers, along with others, managed to ship 722.35 Million devices.

Can HP do it?

The road ahead for HP is quite steep. Samsung is aggressively pushing out devices in each & every price point. Apple too is climbing up thanks to innovative pricing strategies. If that’s not all, even the humbled Nokia is now fighting hard with its Lumia Series. Despite the aforementioned challenges, HP could face tougher competition from regional manufacturers who have been launching affordable smartphones.

To come up amidst such a scenario, the company has promised a new device, which will offer a “Differentiated experience” to consumers. What do you think they meant?

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