Microsoft Lowers Windows Phone Developer Registration Pricing And Shares Some New Numbers

Microsoft has announced a drop in the Windows Phone developer registration fees. The annual  registration will now cost $19 (Rs. 1149) for the next 60 days as opposed to the usual $99 (Rs.5985) a year. The company is calling this a Summer Break offer. The blogpost which Microsoft published also contains some official information about Windows Phone 8.

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It’s been awhile since Windows Phone 8 came about and the company has not revealed much in the way of numbers when it comes to adoption, apps etc. Most of our information comes from third party studies from Kantar and IDC. The blogpost quotes from the IDC Worldwide Mobile Phone Tracker (May 2013) which says that Windows Phone has seen the largest YOY gain compared to the popular mobile operating systems. Microsoft themselves estimate that there are 4 billion feature phones users around the globe. These users are being pegged as potential Windows Phone users based on existing upgrade behavior. Another statistic, which is quoted from Kantar’s study says that 23% of the feature phone users in the US jumped ship from Android.

Besides this, the company has also announced that Lumia 520 is the fastest selling mid-range Windows Phone device, with sales growing higher than other Lumia variants like 610, 510 and 620. Transaction volumes (downloads) on the Windows Phone store are now at 200 million per month. The Windows Phone Store now has about 160,000 apps. Developer revenues are seeing an average 4x increase in each week of app promotion on the store. New stuff like Microsoft Gift Cards for the Windows Phone store will be coming in a few months.

While the Windows Phone numbers seem to be encouraging and competing mobile platforms like Android are seemingly plateauing in terms of growth, it should be noted that iOS and Android have amassed massive traction in the last few years and the plateauing is natural. Windows Phone has the added task of getting these users to shift towards Windows Phone. As of now, it doesn’t seem like it has done much in terms of competing with these mobile OSs. New mobile OSs like Firefox OS, Ubuntu Touch, Tizen and Sailfish are also expected to hit the market by the end of 2013 or in the early months of 2014. This makes Windows Phone’s job even more difficult as each of these OSs will definitely carve out a niche space, space which the Windows Phone could have capitalized on.

Source | Windows Developer Blog

Via |  The Next Web

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