Sahara Force India today has announced a new online E-shop for selling the team’s official merchandise to the fans. The shop is live on the Formula 1 team`s website. Currently Paul Di Resta and Adrian Sutil are the chief drivers for this Formula 1 team and such an announcement will help in gaining popularity as well as will assist in generating merchandise sales by making it more accessible.
The launch of the online E-shop goes along with the unveiling of a new range of official replica team wear and accessories. Designed for the entire range of officially licensed Force India products, this online shop presents out a series of products like Chatham Marine shoes, TW Steel Watches and Memento Memorabilia.
Additionally, the fans are also allowed to purchase the official team polo shirt, lightweight jacket and raincoat. Therefore fans can avail these benefits and wear similar items of clothing that are worn by Sahara Force India drivers.
Announcing the launch of the new online shop, Vijay Mallya- Team Principal said,
“The team`s increasing success on the track is helping bring more and more fans to our ranks so it`s great to be able to offer them the opportunity to purchase a full range of items in the colors of Sahara Force India and incorporating the team`s logo.”
This will allow Force India to expand its brand name and create a sense of originality only with the fresh line of products that are unavailable elsewhere. But we have already seen that products like Team jackets, Team Accessories, Die Cast (collectibles) models are already available at f1store.formula1.com. Nevertheless, the “Special Offers” section on the online shop could be an interesting addition because of the fact that Indians are buying tickets online; and the management can utilize this aspect to sell tickets to races or implement bidding methods via this section.
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