Shopify Officially Forays Into Indian Markets With SingTel Partnership

Popular Canadian e-commerce platform Shopify has officially entered Indian Markets by joining hands with Singapore’s Telecommunications player SingTel. We had reported last week about Shopify’s plan about expanding in Asian markets. The Shopify platform creates and powers online stores and aims to help SMEs in the country to have an online presence for Rs 750 per month or Rs 9000 annually. In addition to setting up their online stores, individuals will also be able to accept secure credit card payments for their goods and services.



Shopify Chief Platform Officer Harley Finkelstein said,

We built Shopify to allow anyone with a product or a service to easily create beautiful and highly scalable online stores. There is emerging entrepreneurial culture in India. It was a natural progression to come here”.

The company is believed to be working on more such partnerships in the country. Shopify claims to operate in over 100 countries and powers over 50,000 online stores with annual sales exceeding 1.5 billion dollars.

Merchants can customise their storefronts, keep track of orders and manage customer data via a web browser. The platform provides features such as hosting, templates, a web dashboard to manage products and orders, a secure shopping cart, SEO tools, customer service support, mobile optimised stores, and an iOS app which offers merchants the convenience of managing their business on-the-go.

They will be able to put together their order fulfillment process and even benefit from the shipping rates along with receiving local hotline technical support 24/7. In order to set up its distribution, Shopify has tied up with logistics partner such as Aramax and Bluedart and payment gateway providers like PayU and DirecPay. It will also offer free advertising credits on Google and Facebook to its merchants.

Singtel offers online Software as a Service (SaaS), wherein it helps offline merchants establish an online web-business. The company will help build ecosystem which includes tying up with logistics partner and payment gateways.

Loo Cheng Chuan, SingTel Group Digital Life’s Head of LocalL!fe said,

SingTel is excited by the tremendous growth opportunities in the eCommerce market. By 2015, 35% of internet users in the Asia Pacific region will make purchases online, and 30% of these transactions will be performed on a mobile device. With more than 468 million mobile customers in 25 countries, SingTel is uniquely positioned to enable entrepreneurs to seize opportunities in the region.”

Shopify will compete with already established player like Flipkart which recently opened its marketplace for merchants. Also, launch of Shopify in India marks entry of another e-commerce platform after

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