Since the news of the impending demise of Google Reader broke, many companies have stepped in to fill the gap that was caused by the end of the world’s most popular RSS reader. Since then we have seen Feedly, AOL’s Reader, the new Digg Reader and so on. Contributing to this mix is Facebook, which seems to have its hands everywhere these days.
The Wall Street Journal is reporting that Facebook is hard at work on its own news distribution platform which will be tailored more towards mobile devices. This new product is supposed to have a new visual format and will build a content bank from multiple sources, which users can then read at their leisure. Facebook is calling this project Reader and the WSJ says that early versions of this product resemble Flipboard, the news reading and discovery app. There have been no official confirmations about the product from Facebook HQ but the rumor is apparently sound.
The Reader project when launched will have the advantage of already having an exposure to Facebook’s billion strong userbase, something other RSS readers can only dream off. Since this is an internal product, it will work well within the ecosystem and may have a lot of content which is generated from Facebook itself. Facebook had the ambition of replacing the web and this may probably be one move towards its. Now with a Reader product, Facebook can serve all the content within the platform itself. It is interesting to note that special emphasis has been given to the mobile aspect of this product.
No dates have been announced about the launch of Reader but I guess this will happen soon enough because July 1st will see Google Reader’s sunsetting. In other Facebook news, the company recently admitted that a bug in their database may have resulted in about 6 million people’s contact data being exposed. The contact information included phone numbers and email IDs of people. You can read more about it here.
Facebook’s unofficial motto is “Move Fast and Break Things” ( a reference to agile software development methods) which has now got an ironic ring to it.