Idea Cellular has joined the bandwagon when it comes to lowering 2G mobile data rates significantly. This started a few days back when Vodafone announced that they would be slashing their 2G rates in select regions by 80%. They also announced that they would be implementing the new rates nationwide in a phased manner.
Airtel followed suit yesterday when it announced that it would be slashing its 2G rates by 90% in Punjab and Haryana. Now Idea has announce that they will be lowering their rates by 90% in 8 circles, namely Tamil Nadu & Chennai, Karnataka, Kolkata, West Bengal, Assam, North East, Bihar, and Orissa.
The new tariff is 2 paise/10 kb compared to the previous 2 paise/kb rate. The slashed rates are valid for both prepaid and postpaid customers.
Ambrish Jain, Deputy Managing Director at Idea Cellular spoke about the development,
“Idea has continuously focused at growing data penetration in Tier 2 & 3 markets. These 8 circles comprise of 1/3rd of the total mobile users in India, with a large number of users waiting to board the mobile broadband wagon. Availability of data at such affordable rates will usher in a new wave of mobile data growth in the country.”
The new rates will definitely increase mobile data consumption in the country, especially in small towns and rural areas in the country. Idea customers can get the new rates with a value recharge between Rs.5-10 and these recharges will be applicable for 90 days from the date of activation. The new rates will go live on July 1st.