The time is here when every marketer knows that the Digital Medium is a force to be reckoned with. Internet usage and the corresponding digital media consumption (especially mobile) are growing at a rapid pace and it has done so in a very short amount of time, taking many a marketer by surprise. Those who saw the signs adapted to it and are now in a good position to leverage the vast opportunities that the medium offers for their brands.
For those who want to start learning about Digital Marketing, there is an easy way out. Afaqs runs an initiative called Afaqs Campus which is dedicated to educating marketers to tackle the digital medium and use it successfully. A by-product of this initiative is the book series called ‘The Curious Digital Marketer’. They have recently launched the second edition which contains within it knowledge and good digital practices coming from the minds of 12 seasoned digital marketing professionals like Kapil Ohri, Vishal Jacob, Pritam Venkky and others.
The broad topics covered in this book include Display Advertising, Search Engine Marketing, Facebook Marketing, Mobile Marketing and Web Analytics. All these areas form the backbone of the Digital and Social Media Marketing and whose working knowledge will give a marketer a very good edge when it comes to conceptualizing and executing meaningful digital campaigns.
The Curious Digital Marketer 2.0 is available to buy online at Infibeam and Flipkart.
You can read a preview here.
Website | Curious Digital Marketer