Mobile cloud publishing company MobStac has partnered online video advertising company Vdopia to monetize their digital properties and video content effectively across all mobile devices. As a result of the partnership publishers and businesses using the MobStac cloud platform to power their mobile websites and apps now have easy access to brands that wish to advertise on their premium video content through Vdopia’s VDOAd network.
Founded in 2009, MobStac claims it is currently serving over 2,000 customers in more than 40 countries in 12 different languages. In September last year, search engine giant Google had announced a partnership with Mobstac to drive adoption of mobile platform among media and publishing firms. Earlier in April, the company launched an API platform that lets developers build & manage both mobile websites and apps for their customers.
Speaking about the partnership, Sharat Potharaju, CEO and Co-founder of MobStac said, “Mobile video consumption is growing at a break-neck pace and video advertising provides a huge monetizing opportunity for publishers and media companies using MobStac. We understand the significant value a video and network like Vdopia can add to our mobile publishing platform and look forward to mobilizing more publishers who currently use the Vdopia ad network”.
Vdopia provides advertisers the opportunity to advertise on the most premium online and mobile video content available on the internet. The company recently collaborated with the International Cricket Council to monetize websites for the ongoing Champions Trophy.
Nikunj Arora, Manager, Business Development – India, Vdopia said, “The shift in the paradigm of internet consumption from online to mobile makes this the most appropriate time for publishers to reach out to premium advertisers and obtain the maximum for their content on mobile.”
Videos have become an important part of the internet ecosystem and has eventually given rise to video advertising. The increasing use of smartphones and internet has also fueled this growth.