Online travel portal Go-Ibibo has released data regarding the state of online bus bookings in the country. The study is based on data sourced from its consumers’ booking habits.
According to the data insights, more than 50% of online booking of bus tickets seem unplanned, signalling towards an immediate bus ticket purchase nature among consumers. 32% of it is on the day of the travel (Last Minute) and 24% is one day prior to travel.
The chief aspects contributing to this growth story are Real time inventory being made available online from thousands of Bus suppliers and consolidators; Price and price comparison; convenience of booking on mobile and PC. Additionally, the availability of luxury buses companies like Volvo and Mercedes too seems to have boosted online bus ticket sales.
The study also highlighted the sales of online bus tickets specifically by region. While Bangalore-Hyderabad-Bangalore (10% of the bookings) sector tops the list, closely following regions are Chennai-Bangalore ; Pune-Hyderabad; Bangalore-Vijaywada. On the other hand 55% of bookings comes from a massive long tail of 10000+ sectors.
The report also throws light on the types of bus services chosen for online booking i.e. 72% buses booked online are AC with an average price of Rs. 899. However, 28% buses booked are Non-AC with an average price of Rs. 399. Women’s safety too is a concern that determines online bus booking ticket sales: Ladies seats were a hit among consumers looking to book bus tickets through the online medium.
Travel portals like GoIbibo have been cashing in on the bus booking sector, as luxury bus travel is a sector not hit by the economic slowdown at any time. A host of Indian travel portals have sprung up in the bus booking scene, the most prominent being RedBus which possibly get acquired soon. Needless to say, there’s a lot of competition, and I believe these services need to offer something ground-breaking in order to lead the pack.