Yahoo Snaps iOS Photo App Maker GhostBird

In a bid to give it photo service Flickr a further boost, Yahoo has acquired photography app maker GhostBird for an undisclosed sum. Yahoo declared the news by announcing  on Twitter.

Redesigning Yahoo

Four year old firm GhostBird is a maker of two  iPhone apps, KitCam and PhotoForge2 that allows photo editing and adding effects. “As photography enthusiasts, we are longtime admirers of Flickr, and we’re thrilled to be able to bring our technology and passion for beautiful photos to the Flickr team,” the company writes on its website. Current users of KitCam and PhotoForge2 will be able to use their apps, but the software will no longer be maintained or supported.

Mayer, who last month agreed to pay about $1.1 billion for the image-based blogging platform Tumblr Inc., has been tweaking Yahoo’s services a lot. The company recently revamped Flickr and launched Android app. The GhostBird acquisition could be used by Flickr to enahnce its photo editing service. This in turn might give Flickr a much needed push and help it garner more users. Also, I believe this a good move by Yahoo as today photos have become an extremely important part of the mobile and internet ecosystem. In fact, Mary Meeker’s report revealed that more than 500 million photos are uploaded and shared every day on social networking sites.

Yahoo has been constantly trying to give Yahoo a 360 degree makeover on web and apps and hence has been involved in different acquisitons since last year. Last month the company bought gaming platform PlayerScale. Now, the company is reported to be eyeing online video website Hulu after its bid to buy a majority stake in France-based Dailymotion was derailed in May.

Image Courtesy |  adelaidenow

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