Multi-screen performance & brand-customer relation developer SVG Media’s Tyroo have scoured talent from external agencies to bolster its upper management. The latest to join the team are Ratnakar Bharti as the General Manager & India Sales Head and Sandeep Sabharwal as Global Head, Delivery & Publisher Relationships.
Why the need to hire personnel?
Tyroo Media is a definitive player within the in-app, in-game customer engagement segment. Apparently, Tyroo is amongst the top 3 channels for customer acquisitions for 9 out of 10 performance advertisers in India. Currently, the company boasts of having synergistic relations with over 5000 publishers across the globe & has its expertise deployed in myriad fields like e-commerce, Travel, BFSI, Automobiles etc.
With a combined experience of more than 30 years, the duo can certainly bring in fresh & off-beat perspective to the company’s dynamism & take the core structure of the company higher feels Siddharth Puri, CEO, Tyroo Media,
“Tyroo is on a strong growth path. We have ventured into international markets and expanded our product portfolio. In addition to our core leadership in Cost-Per-Sale and Cost-Per-Lead, we are the only network in India with exclusive focus on pay-for-performance model on mobile and video. We are aiming at a 100% growth in FY 2013-14; with such promising growth plans, we felt the need to strengthen our leadership team that could partner with us towards the desired future success. I am delighted to have both Ratnakar and Sandeep in my team and confident that their association will help us in making deeper inroads into the market.”
Indian tech a& brand management companies who have rightly started realigning their business strategies & communication techniques to involve mobile based customer engagement are experiencing good traction on foreign lands. While Ratnakar has core expertise in strategic procurements & ad sales, Sandeep is a veteran in marketing & business development. The duo could indeed drive the next phase of growth for Tyroo. What do you think?