SupersonicAds has announced its foray into India in partnership with PlatformPlay Media Ventures. SupersonicAds is a global player in advertising monetization for social entertainment applications on web and mobile. Its customizable model enables agencies and brands to target and engage key audiences across the most popular Facebook and mobile applications.
It offers consumers the opportunity to opt-in and earn virtual currencies or digital content by completing targeted offers, watching video ads and engaging with leading brands. It also helps publishers achieve the industry’s highest eCPMs via reward-based and video advertising monetization.
Speaking on the partnership, Rammohan Sundaram, CMD, PlatformPlay said,
“SupersonicAds are unique in many ways because of the environment they are in, which is social gaming. When incentivized to a consumer through credits, as it happens on Facebook which is an exclusive partner worldwide, it adds to the potency of the offering when a consumer’s attention is in total. A video advertisement in such an environment adds to the limited opportunity that currently exists in a marketplace such as India, which is why I am extremely gung-ho about our strategic partnership.”
The company has offices in San-Francisco, New York, London, Madrid, Paris, Berlin and TelAviv. It is looking towards working with brands that can utilize the platform and reach more than 70 million users in the country. PlatformPlay is Rammohan Sundaram’s second startup and is an SVG Media invested company with Manish Vij on its board.
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