txtWeb, an open platform for SMS-based applications has recorded 10 million mobile users in India since it was launched in February, 2011. The txtWeb platform claims to boasts of 3000+ apps that are built by more than 250 organizations, publishers and developers. It works on all the phones and provides users with information they need.
The service which is a boon for people with low or no internet connection, recently rolled out its Android app. This Android app can let you access around 150 active apps on the txtWeb apps on the platform.
Manish Maheshwari, Director, txtWeb said, “We are delighted with the success we have achieved in a short span of time. txtWeb was conceptualised to allow users to capitalize on the power of the internet – without having to log onto the internet itself. Users are empowered with information and entertainment regardless of their choice of mobile device. Since launch we have engaged extensively with the developer community to constantly innovate and bring the best and most interesting apps onto the txtWeb platform. This 10-million milestone is a tribute to the combined efforts of the txtWeb ecosystem of users, developers and businesses, who have worked in close partnership to popularise this platform”.
txtWeb is currently being used all over the country across 1,000 cities and towns. The platform enables users to access information from varied categories including job listings, academic content, social networks, sports, latest news, financial tools, fun games etc. The way txtWeb usually works is that a user sends a keyword to a national number (92665 92665) and received a reply by text almost instantaneously.
Several companies such as CricBuzz, MCube, Make My Trip, and EdServe have leveraged the txtWeb platform to deliver their content and services to a large number of mobile users. txtWeb also engages with the developer community in India and organizes annual app developer contests like App2Fame and CodeWarriors.
Although global smartphone sales have outpaced feature phones, majority of people in India still use a feature phone. Hence, I believe more such apps and platforms should be built for these users.
Image Courtesy | worldofphones