India has seen a huge increase in total online video consumption since past two years. As per the latest report from comScore, India has watched 3.7 billion videos per month on their personal computers. This dramatic growth has been driven by a sizable increase in the number of online video viewers, in addition to increasing consumption per viewer. The total online video audience in India has grown 74 percent to 54 million viewers, with the average viewer watching 18 percent more videos and spending 28 percent more time viewing.
Giving insights about the same Kedar Gavane, Senior Director, comScore India said, “The rapid online video growth we’re witnessing in India represents a significant opportunity for both marketers and media companies in India. As the Indian online video market begins to realize the value of its existing inventory while continuing its growth in viewers and consumption time, there will be substantial upside for the key players in this market.”
The research firm reveals that the actual number of videos being watched per month has doubled from 1.8 billion in 2011, to 3.7 billion last month. On an average each viewer is spending 431 minutes in a month on watching online videos as of March 2013 compared to 337.8 minutes in March 2011, added the report.
As expected Google and You Tube topped the charts with maximum number of users (31.5 million), the number of videos consumed (2 billion), and average user session (258 minutes). Facebook came in second with 18, 606 unique users, 1, 50, 565 videos. Other video platforms which made the list were Yahoo Sites, VDOPIA.com and Dailymotion.com.
comScore only tracks Internet visits from work and home PCs, which means no data from mobile devices is included in this report. Considering the mobile and internet explosion in country these numbers will be easily overtaken. Videos have become an important part of the internet ecosystem. We have seen launch of new video apps and VCs investing in video startups recently.