Youtube has revealed that it has now crossed the 1 billion visitors per month figure.
Youtube started upon a fresh new path sometime back in 2007 by partnering with content creators to get fresh and original content on the platform. This strategy seems to be working well for the platform, as it is seeing a higher number of visitors as well as a good increase in revenue. The service generated a revenue of $4 billion in 2012 compared to $2.5 in the previous year. You will have probably noticed how Youtube has stepped up its ad serving capabilities. The ads shown on the service are now very reminiscent of TV advertising as they keep popping up during almost each video you access on the platform. Agencies and marketers are embracing the advertising opportunities provided by Youtube. The crossing of a billion users a month will definitely make sure that more advertisers flock to the service.
Here is an excerpt from the Youtube statistics press page which will give you a sense of how the service is doing.
More than 1 billion unique users visit YouTube each month
Over 4 billion hours of video are watched each month on YouTube
72 hours of video are uploaded to YouTube every minute
70% of YouTube traffic comes from outside the US
YouTube is localized in 53 countries and across 61 languages
In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up with their activity on the site
YouTube Partner Program
Created in 2007, we now have more than a million creators from over 30 countries around the world earning money from their YouTube videos
Thousands of advertisers are using TrueView in-stream and 65% of our in-stream ads are now skippable
We have more than a million advertisers using Google ad platforms, the majority of which are small businesses
Mobile and Devices
25% of global YouTube views come from mobile devices
People watch one billion views a day on YouTube mobile
YouTube is available on hundreds of millions of devices
Traffic from mobile devices tripled in 2011
Content ID scans over 100 years of video every day
More than 3,000 partners use Content ID, including every major US network broadcaster, movie studio and record label
We have more than eight million reference files (over 500,000 hours of material) in our Content ID database; it’s among the most comprehensive in the world. The number has doubled in the last year
Over a third of YouTube’s total monetized views come from Content ID
More than 200 million videos have been claimed by Content ID
Source | Youtube Statistics
Indian content creators have also been taking to Youtube to get greater reach for their content, however, there is quite a bit of difference in the number of independent content creators putting their content on the platform compared to other countries. The trend is much better established in the US, Canada and UK. Youtube represents a easy way for talented artists to show their stuff to a large audience. All the creator has to do is target it well and make sure that it is viral enough. I believe we will see more Indian content creators uploading original content as time passes. This will be a major disruption for the TV industry in the country which I believe is still not well prepared to deal with digital advances.
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Story Source | Forbes
Top Image Source | Geekosystem