Pinterest is emerging as a suitable platform for brands and companies looking to expand their digital marketing bases. According to a new infographic by digital analytics firm Curalate, 70 percent of brand engagement on Pinterest, comes from fans versus the company or brand specifically. The firm has also pinpointed brand engagement on Pinterest particular to the Fashion/Retail, Automotive and Electronics industries and found that Pinterest and clearly indicates that Pinterest is a lot more about the ‘brand story’ now. I might as well add that the company analyzed nearly 10 million pins, repins, comments, likes and keywords across more than 120 automotive, electronics and fashion/retail brands.
Any social media platform that comes up needs to be able to find ways to monetise itself and create avenues for brands to be able to utilise the platform. After all, that’s what digital marketing may refer to in one sense of the term. With that respect, Pinterest is coming up at a rapid pace and seems to have become the next-haven for digital marketers looking to expand their online social media influence. Suddenly, brands are loving Pinterest which is becoming a great social network for them to interact, engage with fans and people and spread their content. The reason for this I believe could be the manner in which Pinterest has been vying for the marketers’ eye- in the last two months itself it has started rolling out data analytic tool for businesses. The social site also got a Desktop Web UI overhaul with several new features.
The team at Curalate has done a great job in identifying and examining Pinterest pins and the approximate traction they gain for the brand by breaking down the pins categorically i.e. industry by industry. Curalate also looked at the best day and time for brands in each vertical to pin—3 p.m. ET on Friday for fashion/retail, noon ET on Friday for auto and 10 p.m. ET on Monday for electronics.
This infographic release directly implies that brands who swear by the principle of throwing up hundreds of Pinterest updates won’t make them a brand with a greater amount of influence and followers on Pinterest.
Check out the full infographic to discover which keywords and other best practices will help you gain more traction on Pinterest. The infographic also highlights the way users are diving brand engagement and content-creation.