In its initiative to reaffirm dominance in the digital space, Publicis Groupe , the French multinational advertising and public relations company has acquired Bengaluru-based technology services provider Neev as part of launching its digital entity Razorfish in India. The financial details of the deal were undisclosed. Started in 2005, Neev will be united with Razorfish, an interactive marketing and technology company and part of the Publicis Groupe, as a result of the acquisition. The agency will now operate as Razorfish Neev led by Neev CEO, Saurabh Chandra.
Founded by Saurabh Chandra and Santosh Shetty, Neev specializes in providing products in areas of video streaming, eCommerce, data visualization including patents in cloud and mobility. Speaking about the acquisition Saurabh Chandra, CEO, Neev said, “Neev has always delivered its work by leveraging leading edge technologies in cloud and mobility. With Razorfish we are looking at taking this to a larger portfolio of clients. Our focus remains delivering solutions to our clients that solve real business problems with the best combination of creativity and technology.”
The goal of Publicis is to double its size in India by 2015 and it has been acquiring a number of companies in the country for that purpose.The third largest Communications Group globally recently acquired search engine marketing company, Convonix. Last year the company bought iStrat, Marketgate, Resultrix and Indigo Consulting.
Commenting on the latest acquisition, Vincent Digonnet, president (APAC) at Razorfish and Digitas, said, “Neev is providing us with the right engine, including an ability to deliver state-of-the-art web, e-commerce, mobile and social solutions. In addition, the acquisition will support the development capabilities of Razorfish technology teams in the US. Razorfish can now offer its services in India, complementing its presence in Greater China and Australia.”
The latest acquisitions by Publicis indicate that advertising and media firms have recognized the importance and need of the cloud services in the country after targeting digital media. Soon we might see others join the bandwagon and take a similar route.