LinkedIn has announced a major design update to its mobile apps on iOS and Android. The mobile experience on both these apps has been updated to include use cases of global professionals as the company now realizes that 64% of its user base comes from countries outside the US. The goal behind the new design seems to be making it easier for the modern professional to connect with others, absorb content and make smart decisions, all on the move.
The UI and the experience are much better than the previous versions and the app somehow juggles perfectly between iOS and Android design guidelines to deliver a unified experience. The font, updates, sections and other features have been nicely done and do actually reduce the time in discovering and consuming news and other updates.
Tailoring of Content:
The company says that the new apps will deliver more relevant content to the user based on their usage, their network and connections. The user can also customize their navigation page by sliding the home screen to the right and accessing the options.
This is important since LinkedIn has a lot of users now beyond the US and it is important that the company pay attention to localizations options in terms of languages and other use cases. The apps now support 15 international languages which include Bahasa Indonesia, Bahasa Malaysia, English, German, Spanish, French, Korean, Italian, Japanese, Portuguese, Swedish, Chinese (Traditional, Simplified), Turkish, Dutch and Norwegian.
You can check out their introduction video here.
LinkedIn also recently acquired the Pulse reader and this clearly shows how content consumption is now important to the social network besides just professional networking.
Download Link | LinkedIn Mobile