E-Commerce portals have sprung up with amazing alacrity where it is difficult to keep a tab on so many portals. Hence relatively new e-Commerce website Pennyful.in has adopted a unique sign-up technique to entice customers to try it.
Most sites deploy a standard login-creation process which either entitles entering a rather long list of boxes or signing up using Social Media login credentials. But in case of Pennyful, all one requires to do is give a missed call & an account is created.
To ensure the site gets traction, the creators have even included a unique crowd-sourced initiative too. Once the person gives a missed call, he or she gets a unique ‘Serial Number’, which when used by the person’s friends earn rewards & points for the initiator.
An additional reason of coming up with this technique is that first-time shoppers need not be present in front of a PC or any other internet enabled device to create a login. Apparently, the site has even conducted a research which proves referrals is the best marketing initiative for Pennyful, as over 70% of all referred users have shopped at least once.
The login process is just an initiation phase. Merely making it interesting doesn’t enhance the appeal of the site in the long run. The site owners seem to have given thought of this dilemma as well & come up with a concept of ‘Cash-back’. Pennyful rewards all buyers with part of their purchase as Cash-back every time they buy online through the site.
Currently offering products & services in categories like electronics, books, clothing and accessories, gifting, the site has also included Mobile recharges, Air Tickets & even taxi booking service within its ambit. D
Do give the site a try & let us know your feedback about this quirky, yet approachable portal.