nexGTv, the mobile TV service developed by Digivive has partnered with Times Internet to stream the Pepsi IPL 2013 on mobile. The matches will be available on the nexGTv from April 3 when all the action for IPL will begin. Along with watching the live action of IPL, users can also view match repeats and highlights.
As Pepsi IPL 2013 channel will be clubbed into existing subscription packs of nexGTv, users can watch it by subscribing to these packs. IPL 2013 can be watched by downloading the app which is available on iOS, Android, Blackberry and Nokia’s Ovi Store.
“We have witnessed immense success during last cricketing actions that were streamed live on nexGTv. Streaming all the 76 matches of IPL is yet another step towards our commitment of delivering best possible service and content on our mobile TV platform”, said G.D. Singh, director, DigiVive. Digivive which claims to have 9 million users with about 25,000 downloads everyday had tied with ESPN StarSports to live stream T20 World Cup on nexGTv last year.
Speaking on the partnership, Satyan Gajwani, CEO, Times Internet, said “Sports, and cricket in particular, is a strong area of focus for us. Partnering with nexGTV is a step forward for us in bringing IPL 2013 to cricket fans across mobile devices, allowing them to catch the IPL action anytime, anywhere. The last few years have been promising and we hope for higher engagement with mobile cricket’s fans this year”.
Last month Digivive had partnered with Videocon to bring its app on the company’s phone and tablets. nexGTv has around 100 live channels, a option to replay TV and video on demand. The company also recently launched music channel.
Currently, mobile TV has observed a great acceptance and is expected to grow in future with advent of large screen mobile, 3G and 4G internet speed and affordable data plans.
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