B2B Portal TradeIndia.com Release Mobile Platform For Portable Volume Trading

TradeIndia.com, a Business To Business (B2B) portal backed by Infocom Network has attempted to mobilize the volume trading platform, by launching a special mobile-optimized version.

Realizing the need to offer additional convenience & easier navigation to the emerging Small & Medium Enterprises (SME), TradeIndia’s mobile site will feature almost all typical benefits of the main site, albeit in a customized manner that will look & function well on the relatively small screens.


Commenting on the initiative Bikky Khosla, Founder and CEO, Tradeindia.com said, “The mobile phone has become an integral part of communication in everyday life and we hope now our B2B mobile version would help buyers and sellers, exporters and importers, traders and suppliers to come closer and make instantaneous connection possible to speed up their trade at less effort as they can now access our key services from even their mobile phone

We gave the mobile site a quick tour & witnessed the efforts spent at offering only the most used & prominent requirements of the buyers/sellers. With only three main categories marked ‘Search Products’, ‘Post Your Requirements’ & of course ‘Join TradeIndia’ (meant only for new subscribers), the limited functionality site makes the tasks specific to volume traders exceptionally simple & straightforward.

If one recalls the mobile optimized versions of sites like Naukri or TimesJobs, which we reviewed earlier, the layout appears pretty standardized. The same was explained by Rajesh Kumar Mallah, CTO Tradeindia.com, “The best thing about the mobile site is its simplicity. We have not crowded the site with too many features, but only the key features. This suits smaller screens. This will deliver a better reading experience and users will find the site fast to use.”

As mobiles have begun to spread at an astonishing pace, the services that were once considered possible only via a stationary desktop, will have to realign themselves to work equally well on the portable internet enabled devices. What do you think?

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