Wow. The title says it all.
Most of us who are currently in our early, mid-twenties spent our late teens hooked on to Facebook. It was all so exciting – to be able to share your thoughts, + cheesy quotes with all your ‘friends’, to upload pictures of your every outing, to see what your ‘friends’ were up to. Oh, so exciting!
Then we grew up and Facebook grew old. The lure it held once started fading and many found new social media muses – Twitter, Instagram, Tumblr. Of course, Facebook didn’t die and till now it hasn’t. It is however in crisis mode. Having reached the 1 billion mark, having crossed the peak age-cycle in matured markets, it is now seeking to expand in newer markets and trying to figure out where to get the next billion from and most importantly, trying to stay relevant.
It is this trying that urged the social media behemoth to launch Graph Search. A super feature that will help users to search ‘relevant’ content about people they know and/or want to know. It also recently revamped its News Feed making it more pictorial, attractive (yes, even I am shocked that I am using this adjective to describe a Facebook revamp) and user-friendly.
Now, Mr. Zuckerberg just might bring hashtags (#) to Facebook.
An inherently Twitter feature, hashtags are a great way of grouping content belonging to a particular genre together. Doing so helps when searching about the topic, when expressing about it and is a boon for those who are bored and merely want to surf-search. Hashtags work exceptionally well on Instagram too which was bought by Facebook last year for a whopping $1 Billion (looks like Mr. Z is obsessed with this number).
So what does hashtags coming to Facebook mean? For one, pages like this will cease to exist and/or become irrelevant. Secondly, search will become easy. Along with Graph Search and its capabilities, hashtags can help create an extremely user/business friendly search system. However, it remains to be seen how the # feature will pan out given that unlike Twitter which is an open platform, content on Facebook is shared with friends (as opposed to public) often.
This story was first reported by The Wall Street Journal. Facebook declined to comment.