Whatsapp Messenger Lands On Blackberry 10

Blackberry users rejoice! After being announced at the launch event at the end of January, Whats app has finally made its way to BlackBerry 10. The company announced that popular cross-platform messaging application is now available for BlackBerry 10 users.

WhatsApp for  BlackBerry 10 features “real-time push notifications” that are displayed even when the device is locked, as well as tight integration with the Hub and Flow, allowing users to check messages as part of their normal workflow. According to the post when first logging in to WhatsApp, your contacts will be uploaded in encrypted form to the company’s servers, which will then match up your local people will those on the app.

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WhatsApp is a leading mobile messaging app that connects people to their contacts on several platforms, and we are pleased to work with WhatsApp to bring their service to our customers“, said Martyn Mallick, Vice President of Global Alliances and Business Development at BlackBerry in a company statement.

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Started in 2009 by two ex-Yahoo staff, Jan Koum and Brian Acton, WhatsApp is wildly popular in India and as per Nielsen India Consumer Rankings, was the most engaging mobile app of India consumers. The official app is sure to get a welcome from BlackBerry 10 users as it has been one of the most anticipated apps on the platform. But, one has to wonder what sort of effect this will have on BlackBerry’s Messenger service (BBM) as it has been a key USP from the beginning.  Then again last year we saw BBM’s popularity taking a nose dive due to public service outages and the growth of notable rivals like Apple’s iMessage, Nimbuzz and others.

The value of WhatsApp has always been its ability to connect users across different mobile platforms, and now that BlackBerry 10 users are joining the party, it will surely see even a greater momentum.

I think  adding WhatsApp Messenger was a necessity for Blackberry if it wants to stay in the smartphone race. The company has always been criticized for the lack of a robust app ecosystem on its BlackBerry 7 smartphones. Also integrating Whatsapp with Blackberry Z10 might be a sale booster for the expensive handset.

Download Link | Whatsapp on Blackberry App World

Image Courtesy |  mundoberry & TheNextWeb

 

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