Given the rising popularity of Android and a number of other competitors in the tablet market, it was only some time before Apple’s iPad sales would be superseded in the market that it had carved out for itself since 2010.
A new report from research firm IDC (International Data Corporation) claims that tablets sporting Google’s Android operating system will outsell the iPad from its ‘throne‘ by 2013 year-end. The market research firm expects that the global tablet shipments to rise to 190.9 million in 2013, up from an earlier forecast of 172.4 million. Of those, it predicts that 48.8% will be Android tablets. And it has also predicted that the iPad will not enjoy the 51 percent market share till last year, and its position in the market share would slip down to 46 percent.
IDC has stated that the Apple iPad’s market share will continue in a downfall, and will slip to 43.5 percent by 2017. This report can be credited due to Apple’s late reaction to the demand of smaller slates, until last year when it launched the 7.85 inch-sporting iPad mini. But by then, dozens of tablet makers had already captured the smaller slate segment. Plus, most Android tablets were also almost half the cost of Apple’s product. Apple’s iPad starts at $329 for a 16 GB Wi-Fi model while tablets with similar hardware running Google’s Android software can be had for half that cost.
IDC’s data also suggests that one out of every two tablets shipped are 8 inches or less in screen size. It also says that iPad Mini sales will outperform iPad sales. IDC Research Analyst Jitesh Ubrani echoes the usability of small slates that I noted in 2010: “Vendors are moving quickly to compete in this space as consumers realize that these small devices are often more ideal than larger tablets for their daily consumption habits.”
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy.
Where exactly does that leave the Windows 8 tablet market?
IDC’s report states that its market share will be at a disappointing 2.7 percent in 2017. Well, the current line of launched Windows 8 and Windows 8 RT tablets and hybrid ultrabooks doesn’t look promising either; unless manufacturers decide to drop prices drastically. I think it is sort of natural for a higher number of Android tablet sales as there are scores of manufacturers and models, while Apple is the only company and has only two different tablet product line-ups.
Coming back to Apple. I believe Apple shouldn’t bother that much market share drops, as long as it continues to rake in profits and has a cult following. Even though that might sound a said thing, it remains to be seen whether reducing sales of Apple’s tablets will create a major impact on the company’s overall profits and performance.
Image Courtesy | geeknoob