Indian Angel Network (IAN) has chosen to invest in Mobilewalla. Though the exact quantum of funding is not being disclosed, the funds will be used for core expansion of the US based company. As part of the funding, Venkat Raju will join Mobilewalla’s board. Interestingly, this will be the company’s second round of funding as US-based VC firm Madrona Venture Group announced pumping-in US$ 4 Million not more than a couple of weeks ago.
Hence, now that the company appears to have a very good monetary backing, it is planning to build-up on its own product. But more importantly it is seriously planning to expand its own Sales & Marketing departments clarified Anindya Datta, Founder and CEO of Mobilewalla.
What does Mobilewalla do?
The company considers itself to be a parallel offering to Nielsen/ComScore. Albeit it is focused on helping people discover & judge mobile applications. Mobilewalla builds detailed analysis & ratings for apps for almost all the Mobile Operating Systems (OS), be it Apple’s iOS, Blackberry, Android or Windows Phone.
What about Monetization?
One might be forgiven to think all the analysis & data is meant for users to make an informed choice. But in fact majority of the data about the apps is supposed to aide ad networks, ad agency trading desks and also app publishers who wish to understand their audience/consumers with help of actual statistics & usage patterns.
Advertisers & brand managers can effectively make use of Mobilewalla’s dynamic information to decide which apps offer a much better ROI if advertised on or in them thinks IAN member Sharma, “Mobilewalla fills a key void in the marketplace by using sophisticated cloud-based infrastructure to surface data that is otherwise not available.” In other words, this is still a very nascent platform which tries to collate adjacent information & consumption information about mobile apps.
With a million plus applications out there, Mobilewalla does have its work cut for it. Let’s see how well it matches the pace of app development to be always reliable.