Nielsen India Ranks Consumer Preferred Tech Offerings

Nielsen India has been providing insights into the Indian Consumer market for a long time. In fact, we have covered the findings of this research company on several past occasions.


One such survey was the ‘Nielsen India Consumer Rankings’ wherein the company tried to cover almost all of the technology spheres that a common consumer uses everyday & managed to offer straightforward insights about which brands have made the cut.

  • WhatsApp Reigns In Smartphone Apps: Mobile messaging which relies on the Internet pathway has become hugely popular. Though there are many options like WeChat, Nimbuzz & others available, WhatsApp has managed to garner 24 Minutes daily customer interaction time from almost half of the respondents. Similar number of users also valued Facebook’s mobile application.
  • E-Tailing is a growing phenomenon: It is not a notion anymore that online shopping has gained significant traction. However, in this field, not everyone is able to get good market share. In fact Flipkart, eBay & HomeShop18 continued to enjoy customer support as the top three e-tailers. Interestingly, customers chose these virtual shopping destinations to mostly buy Cellphones and accessories (52%), books (50%) and clothing (49%). However, there is yet another emerging segment known as ‘Deals’ & Snapdeal has a clear lead as it is ranked right after the top three.
  • Feature Phones have enhanced their demand: Almost half of the respondents reported they possessed a feature phone. But, only about 1/5th had a smartphone with multimedia capabilities. However, in this segment, the most prominent point to note was that consumers still have high regards for Nokia & this brand still has a perceptive lead over Samsung (2nd) & Blackberry (3rd).
  • No match for Vodafone: Despite having the largest user-base, Airtel did not make the top spot as far as ‘Top Mobile Operator’ was concerned. Vodafone, with its clever marketing campaigns & highly customized tariff plans managed to win, in the basic aspects of customer satisfaction, customer service, service positioning and data services. Airtel had to be content with the second spot while Idea jumped to the 3rd position.

There were a few more categories like ‘Best Airline for International Travel’ (which was secured by Singapore Airlines) & Books too. So far Nielsen has chosen to limit its survey to major metros & the findings are relevant only to urban India.

Do you think the scales & results would alter if Tier II & III towns are included?

Website | Nielsen India Consumer Rankings

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