Franchise India organized an ‘Indian e-Retail Congress 2013’ recently in order to facilitate some business to business engagement for the Indian e-retailers. It has also released an e-retail report which puts forth certain interesting statistics about the online retailing scenario in India.
The report also shows that more Indian retailers are moving towards the Omni-channel integration approach where customers can get an integrated experience across desktop, mobile, offline shops etc. Regular brands could have their own stores on marketplaces like Snapdeal, eBay and Infibeam and thus have to worry less about the breaking into the e-commerce sector and concentrate towards that integrated approach.
Some of the highlights from the report.
1. E-commerce market growth over the years.
As you can see the market has grown tremendously due to successful adoption of e-commerce as a buying option by city folks. Currently, e-commerce is growing outwards from city areas to tier 2 and tier 3 cities and small towns.
2. How do people pay while shopping online?
3. Category wise penetration.
A graph about the category penetration of goods sold via e-commerce shows that apparel is one of the most popular category followed by book & music, accessories and so on. That may explain the successful rise of such brands as Zovi, Inkfruit, Shersingh, Myntra etc.
4. Internet use in India
The report says that around 55% use mobiles in the country, while 45% use the desktop to browse the web. Thus, it is important for e-commerce players to be mobile ready because the growth in mobile internet users is really significant and has actually taken over the desktop.
5. Preferred price/purchase point
The research suggests that Indian buyers are comfortable to buy something or things in the range of Rs. 500 – Rs. 2000. This will prove beneficial for fast moving goods which can cost around that point like clothes, accessories, books, music cds etc.
6. Daily visitor counts to major portals
The report also showed an estimation of the daily visits that major Indian e-commerce websites like Snapdeal, Flipkart, Myntra, Jabong etc get. Snapdeal leads the pack with the highest daily visits, followed by Flipkart and Jabong. All the top 3 services are multi-category websites while others like Myntra and Fashion&You are geared towards clothes and fashion.
The report has many other interesting statistics about the state of e-commerce in India. You should take a look if you want to understand the current standing of Indian e-commerce companies.
Image Source | Top e-commerce image from Shutterstock | graphs from Franchise India report