Zomato Holds Offline Restaurant Summit To Connect Better With The Industry

Zomato organised its second Restaurant Summit for 2013 in Mumbai last Friday. This is an initiative by Zomato to connect better with restaurant owners and businessmen who are getting deeply interconnected with the restaurant discovery engine. Modern habits of searching for a restaurant or eatery online or on smartphones makes it imperative for the service to develop relationships with restaurants and jointly figure out a way which proves beneficial for the industry.

The Mumbai Chapter of the event was held at the The Westin, Goregaon. The Delhi chapter of this event was held at Gurgaon on 18th January. The Summit had some of the known names in the restaurant and hospitality business such as KS Narayanan (CEO, Pan India Foods), AD Singh (MD, Olive Bar & Kitchen),  Chef Rahul Akerkar (Degustibus Hospitality), Chef Moshe Shek (Moshe’s), Prashant Chaudhri (Café Mangii), Dheeraj Gupta (Jumbo King), Chef Ajay Chopra (The Westin Mumbai Garden City),  Executive Chef Allan Limmer (InterContinental The Lalit), Rocky & Mayur (of Highway on my plate) and others.

Pankaj Chaddah, Co-Founder & COO of Zomato delivered the keynote at the Summit.

“Building on the first summit, the objective of the 2013 summit was to understand the various aspects of growth in the restaurant industry, such as expanding at the right locations in the right format, franchising best practices, the when and why of investments, etc. This time we wanted the best in the industry to share their experiences of how they went about growing their businesses to their current scale.”

Zomato has been breaking into new markets starting with the Middle East and now recently setting up shop in London. They already have restaurant and event ads on the service and this could be a big revenue vehicle for the company in the days to come. It makes sense for Zomato to connect with the F&B people so that together they can work on something that is will mutually profit both.

Besides connecting with F&B entrepreneurs and professionals, the event also marked the release of its print magazine. Titled ‘The Connoisseur’s Guide To Eating Out 2013’, it has a carefully curated list of restaurants and hotels for different occasions in your life. The magazine content and recommendations are user generated since Zomato content such as reviews and rating are given by its users. This is an interesting step by an Online company, especially Zomato. Getting into print can definitely help cement the perception of the brand offline and get more unique people to actually use the online service. The magazine is published by Hatchette India.

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