Microsoft attacked Google earlier in the week alleging that Google’s service Gmail is not really as personal and private as the company proclaims. It said that every mail that you and receive is read by the company and according to the data or conversation, appropriate advertisements are placed on the email service for free customers. Microsoft urged the users to be aware about this breach of privacy and condemn the practice by the internet giant. The website www.scroogled.com makes the point. It asks the users not to be scroogled by Google.
Microsoft asks the regular internet user to use its own email service Outlook.com which apparently upholds the privacy of the user and lets them send and receive emails without any intervention by the company whatsoever.
Google, as a retort said that the advertisements are decided and dished out by an automated algorithm and no email is read by any human or organization that could breach the privacy of an individual. It also added that the advertisements are safe and that the process does not affect the existence of any user on Google+ or Gmail. It said that advertisements are the key factor that lets the services that Google provides free for its users. Google has Adsense and Admob and makes a majority of its revenue through that. It also generates revenue from providing feature loaded accounts and backup services to businesses and the ability to work on the cloud.
The attempt to deface Google seems like a tactic to create some attrition from Google to Microsoft. The world’s governments are putting pressure on internet services and social media hubs like Facebook and Twitter to share user information so there is external pressure on these companies to scrutinize data. This allegation would apply to a lot of companies but they have the excuse of the pressure being upon them.
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