eBay came to India when the e-revolution was on the brink of breaking out. Amazon reached India and was active much before any sort of credibility was set in the e-commerce market. These global online businesses are giants of the e-commerce world and till some time back, no Indian e-commerce website could think of competing with these giants even in the Indian market let alone on a global scenario, but there is one Indian e-commerce retailer, that is up to the task. It will take time for it to grow to a scale which is not any threat to eBay or Amazon but it surely is creating waves in the Indian online shopping scene. Jabong.com, the online apparel, footwear and accessories destination is going global with its new website Jabongworld.com.
The website is starting its global sister website with the aim of projecting its ‘lifestyle retailer‘ image. The website is a successful retailer in India and is known for its discounted prices and promotional offers. There is diversity in available choices, products are new in design and brand variety present. Jabong’s discounted products are a rage when it comes to young shoppers who are looking for good brands at cheaper rates.
The sister website says that they ship to every country so the outreach conundrum to corners of the world appears to have been solved by the organization. Local currency support, shipping and customs computations and international payment gateways can be better addressed through a separate site and Jabong, in its efforts to go global have imparted the maximum bang for buck strategy. Jabong aims to cater to NRIs which is growing up to be a sizable market for online businesses. Streaming servies like iStream provide premium Bollywood movies and services like Saavn provide hindi songs and songs in other regional languages to Indian citizens who have taste for the same but are stationed outside the country.
Indian e-commerce websites that operate within India are restricting outside shipment. Flipkart doesn’t ship outside India and others which are coming up like Yebhi and Yepme too are concentrating on Indian shipments and orders. Flipkart recently launched a marketplace like eBay to buy and sell stuff so its clear they are concentrating on Indian outreach rather than trying to compete globally which is a good strategy. The lifestyle guide Zomato ventured into Dubai a short while back with its expertise in food and other lifestyle options. Would Jabong lose out on the Indian market if it concentrates too much outside the subcontinent? Lets find out.