According to a study done by Assocham and ComScore, India is among the top 3 fastest growing internet markets in the world. A majority of the Indian population is in their 20s and 30s and it is they who are driving this consumption. To put it simply, young India is hooked to the online world – be it through web or mobile.
Another fact running parallel to the above truth is that online communities and websites are increasingly vulnerable to attacks. In the previous year we saw how major and famous players in the web arena like LinkedIn, Facebook, Domino’s were victims of hacking attacks and how they had to deal with the repercussions that came from their data being comprised and/or their security settings not being up to the mark. To add to his, Symantecs has predicted that cyber attacks will only increase in 2013 and that smartphones and cloud services are at risk too.
Keeping this scenario in mind, the 4 giants Microsoft, Kaspersky, Facebook and Google have come together to launch ‘STOP. THINK. CONNECT.’ in India. This online safety campaign aims to educate users with respect to their online behavior and wants to urge them to ‘stop’ (consider what they are doing), ‘think’ (apply rational thinking) and only then ‘connect’ with strangers online.
This campaign will go live in four metros – Delhi, Kolkata, Mumbai and Bangalore – in the form of Street Play Competition for college students. Participants will be required to present a unique and creative theatrical presentation around the theme of internet safety and the best team stands to win Rs. 50,000. The competition has already begun in Delhi (started on February 5, 2013) and will start in other cities in the coming weeks. Fever FM is the radio partner for this campaign. The whole premise of the campaign is to promote awareness and to get young Indians to take online security and safety seriously.
Check out the following video:
Speaking on this initiative, Jagannath Patnaik, Director of Channel Sales, Kaspersky Lab (South Asia) said, “With more than 200000 malware appearing every day, internet users are exposed to greater risks. This can be reduced if users take adequate security measures, understand the consequences of their behaviour and actions and enjoy the benefits of the internet.”
Given that the next big global crash can be brought on by a virus, I do believe that this issue needs to be addressed ASAP and with diligence. I think this is a commendable combined effort, though I am sure each company individually and all of them as a group can do much more and invest more of their time, spends and efforts to the cause of cyber security.